Neuroscience, buzzwords and a touch of persuasion

In this ABC article Natasha Mitchell discusses advances in neuroscience, and connects it with what we will see in the future as well as how it may impact persuasion.

There is also a brief mention of brain scans and the courts, in relation to lie detection as well as detecting instances of false memories.

The story also covers other interesting subjects such as detecting illness in our genes and, briefly, how that impacts health insurance.

A line that will stay with me from the text is: "The big battle used to be about nature versus nurture. Now it's more a case of nature via nurture, and our genetic birthright isn't necessarily a life curse."

There are also a lot of buzzwords mentioned, such as: neuro-marketing, neuro-economics, neuro-theology, neuro-leadership and neuro-architecture.

Worth a read.

Pinky.